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Case study · 2026

Paramint AI

Repositioning an established software consultancy for an AI-focused market, then building a website its technical founders could own.

Paramint AI brand identity and website
Role
UX Engineer & Brand Designer
Status
Launched
Year
2026

Problem

Paramint had been delivering software across different industries for years, but its old website no longer reflected the quality of its work or its growing focus on AI, automation, and custom software. The company needed a stronger brand, clearer service positioning, and a website that could help technical buyers quickly understand what Paramint does and why it is credible.

Primary audience

Growth-stage startups, enterprises, and government teams evaluating a partner for AI automation, custom software, and internal tools.

Showcase

Constraints

The project began in Webflow with an early visual direction rather than a complete product handoff. As the build progressed, recurring publishing needs and platform costs made long-term maintainability a concern. With most of the original site already designed, the project shifted to a custom stack that the internal technical team could own and maintain.

Validation

The website evolved through regular reviews with the CEO and CTO. Their feedback helped refine the service structure, navigation, messaging, and overall direction before launch.

Outcome

Paramint launched with a clearer identity, stronger service positioning, and a production-ready website that better reflected the company’s technical capabilities. The final implementation also gave the internal team more control over future updates and reduced reliance on a hosted visual-builder platform.

My contribution

I led the website from brand direction through production. I created the visual identity and brand guidelines, designed the website UX/UI, produced the motion work, and built the front-end experience. I also helped shape how the services were presented and structured so the site could communicate technical capabilities clearly without overwhelming visitors. The CEO guided business requirements and preferences, while the CTO supported repository architecture, deployment, and hosting decisions.

Scope

  • Brand Identity
  • Motion Design
  • Company Website

Stack

  • React
  • Next.js
  • TypeScript
  • Tailwind CSS
  • Node.js
  • Figma
  • Adobe Photoshop
  • Adobe Illustrator
  • Brand Design